Serving the Entire Materials Community
نویسندگان
چکیده
منابع مشابه
Serving All the Community
Introduction Organisations wishing to ensure that they provide appropriate and high quality services need to understand their entire 'customer' base (Kotler, 1997). One strategy for doing this is to segment their customer/consumer base, on the assumption that consumers are not homogeneous (Beane and Ennis, 1987) and that it is useful to identify groups of consumers on the basis of certain share...
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This year's winner, Massachusetts General Hospital, is dedicated to addressing the social and economic determinants of health in all of the communities it serves.
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ژورنال
عنوان ژورنال: MRS Bulletin
سال: 2007
ISSN: 0883-7694,1938-1425
DOI: 10.1557/mrs2007.93